We reimagined the flight booking experience from the ground up. Much more than a facelift – we kept our customers’ needs and preferences for personalized travel at the center of the design to offer an entirely new and improved experience altogether.
In redesigning the site, we also used feedback from customers to improve the features they valued most, making those tools cleaner and easier to use.
Customers can now choose what’s most important to them when booking a flight using these new features:
1. Filters - customers can include and exclude a variety of preferences to narrow or expand search results.Travelers can filter by cabin, stops, price, time, duration, preferred connection cities, aircraft type, and the inclusion of nearby cities.
2. Fare Wheel - allows the user to see the lowest pricing for a selected cabin class for the next 7 days.
3. Amenities - Whether the flight is Wi-Fi enabled, has directTV, or has in-seat power
4. Sort - Users are now able to sort by time, number of stops, flight duration and pricing by cabin.
Redesigned pieces:
- Header
- Filters
- Fare Wheel
- Flight Blocks
- Flight Details
- Seats and Seat Map
- Pricing Columns
- Footer
- All interactive piece